Forms of Finance

An array of virtual, moving sculptures, casting the complexity of global trading into newfound and suggestive shapes. Financial market data and global economic parameters were used as inputs to drive procedural and parametric models; their aesthetic inspired by high-performance architecture.

The print and motion assets form the entire range of brand visuals for an algorithmic trading company. The forms and their behaviour illustrate the processes that inform their decision-making: macro-economic indicators, exponential correlations, social and political factors.