Innovation

Winton Capital

Forms of Finance

An array of virtual, moving sculptures, casting the complexity of global trading into newfound and suggestive shapes. Financial market data and global economic parameters were used as inputs to drive procedural and parametric models; their aesthetic inspired by high-performance architecture.

The print and motion assets form the entire range of brand visuals for an algorithmic trading company. The forms and their behaviour illustrate the processes that inform their decision-making: macro-economic indicators, exponential correlations, social and political factors.

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Creative Director

Marcus Wendt

Project Management

Maran Coates

Executive Producer

Vera-Maria Glahn

Art Direction

Paul Brenner

Art Direction

Tim Bacon

Art Direction

Dan Hoopert

Animation

Tim Bacon

Animation

Fernando Magalhães

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