Branding

OPPO

Unseen X

Supra-sensorial spaces where we can breathe and find our inner direction – to recharge, rebalance, re-inspire your inner strength.

Translating various layers of texture and analysed data textures into artistic, generative 3D simulations to create deep, immersive spaces, alive with organic texture, light and motion.

Inventing a conceptual universe that is the origin for not only campaign artworks, but for real-world sensorial experience spaces for retail, exhibitions, film sets – and an exciting brand story to tell in film, print and social media.

The OPPO Find X2 campaign creates experience spaces for true connection and imagination– to help discover our ultimate sensorial powers.

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UNSEEN SKY

What if the rays of light followed curves?

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UNSEEN EARTH

What if we could zoom into Earth’s abundance of minerals?

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UNSEEN SEA

What if we could capture the infinite power of flowing water?

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Process

Working with SOS in Bel Air to create a series of visual experiments in a studio shoot: Utilising macro, ultra-high-res, and high-speed photography to create photo + video textures with an incredible amount of detail and smoothness.

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The process begins with photography, familiar objects and textures, rediscovered through the lens and amplified through digital processes.

Apply computer vision techniques to analyse the visuals: edge detection, colour keys, shape contours, motion: frame difference, optical flow vectors, motion intensity.

Translate various layers of texture + analysed data textures into artistic, generative 3D simulations to create deep, immersive spaces, alive with organic texture, light and motion.

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Executive Creative Direction

Marcus Wendt

Creative Lead

Paul Brenner

Producer

Jamie Raap

3D Design

Nico Le Dren

3D Design

Davide Piscitelli

3D Design

Dani Macovei

3D Design

Elmar Glaubauf

Videography + Photography

SOS in Belair

Sound Design

Kosuke

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Visa

Global Rebrand

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IKEA Space10

Sonic Healing

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Meta

Global Rebrand

Privacy

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