Brand Expression



Cloud technology allows modern businesses to constantly flex and adapt – respond to fluctuating markets, just-in-time supply chains, and customer needs.

A continuously evolving visual system, with a fundamental sense of structure and support. Designed for one of the biggest thematic campuses at Think 2019: Cloud and Infrastructure.

In Collaboration with

IBM Brand Experience and Design

Creative Director

Marcus Wendt

Design & Animation

Xander Marritt


Alice Shaughnessy

Design & Animation

Rupert Burton

Design & Animation

Chris Hanson

Design & Animation

Dan Hoopert

Sound Design