Global Campaigns

Adidas by Stella McCartney

Barricade SS15

Technical precision meets fluid elegance in the SS15 Barricade artwork, created by FIELD and Made Thought for Adidas by Stella McCartney.

Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.

Commissioned by

Adidas by Stella McCartney


Made Thought

Creative Director

Marcus Wendt

Design & Animation

Paul Mumford


Maran Coates

Sound Design